The opening page of Armada’s first-ever snowboard catalog seems to preempt the criticism that has been lobbed towards them.

“Snowboarding doesn’t need just another brand,” the page reads. “It needs another good one.”

This can be read as a response to the backlash from keyboard warriors regarding Armada’s entrance into space. These few lines on that opening page could be translated to: “Trust us, we know what we’re doing.”

And for those brave enough to trust and read on, it’s clear that the trust was well placed. The team is so stacked that one could believe the name Armada is a war reference designed to frighten any handrail unlucky enough to exist in whatever snowy city their crew is laying siege to. Danimals, Mike Liddle, Ivika Jürgenson, these people aren’t just part of the inaugural team, they’re some of the best riders the streets have ever seen. And while yes, most of the time a brand is only as good as its riders, obviously though, the boards still come into the equation.

True to its name, the Beatnik board rejects the societal norms of what a freestyle board should be. A directional shape and stiffer profile make this board a beast to handle. Once you do, though, there’s no piece of terrain you can’t ollie over, slash, jib, or simply enjoy. And with the skeleton drawing done by Dan’s dad, you can feel good knowing this one is a family affair.

And if you’re looking for something sturdy enough for kink rails, jumps, or anything in between, try the aptly named Tuffy. A team favorite for good reason, this true twin unit of a board can handle anything you can think of, and even a few things you can’t. But don’t be fooled, with a score of six on the flex meter, you’ll still be able to press this board as deep as you want. 

For more info head over to their website Armadasnowboards.com